Mentic Terms of Service

Introduction

Welcome to Mentic. These Terms of Service govern your use of the Mentic platform, operated by Mentic Inc., a Delaware corporation. By accessing or using the service, you agree to be bound by these Terms. Please read them carefully, particularly the sections on ad spend, AI-generated content, and liability.

Mentic is provided for business use only. You must be at least 18 and, if you are agreeing on behalf of a company, authorized to bind it.

These Terms incorporate our Privacy Policy and our Data Processing Agreement, which applies when we process personal data on your behalf. No separate signature is required.

Using Our Service

Mentic connects to your advertising accounts, generates an advertising strategy from context about your business, and can launch and optimize campaigns on your behalf. When using Mentic, you agree to:

• Provide accurate account information and keep your credentials secure
• Comply with the terms and advertising policies of every platform you connect
• Review AI-generated content before it is published
• Not use the service for any illegal or unauthorized purpose
• Not submit sensitive personal data, including health, biometric, financial, or similar special-category data
• Not send communications to people you have no lawful basis to contact
• Not attempt to harm, disrupt, or reverse-engineer the service

Connected Accounts

When you connect a platform such as Meta, Google, Microsoft, or Dropbox, you authorize Mentic to access and act on the specific assets you grant through that provider’s official OAuth dialog. We access only what you grant.

Your relationship with each connected platform is governed by that platform’s own terms. You are responsible for the standing of your platform accounts and for complying with their policies. Mentic is not responsible for the availability, decisions, or actions of third-party platforms, including the suspension or restriction of your account.

You can revoke our access at any time by disconnecting the integration.

Autonomous Operation

Mentic acts automatically and without step-by-step direction. It can create, launch, pause, and modify campaigns, ad sets, and ads, and shift budgets, in line with a generated strategy. By connecting an account, you authorize these actions.

You remain responsible for monitoring your advertising accounts, campaigns, budgets, and results.

Ad Spend and Budgets

Mentic does not charge you for, hold, or move ad spend. All advertising is billed directly to you by the connected platform on your own account, using the budgets you set. Our subscription fee is separate from and in addition to your ad spend.

You are solely responsible for the budgets you enter. Mentic is not responsible for over-spending, under-spending, or any loss resulting from incorrectly entered, misconfigured, or unreviewed budgets.

We do not guarantee any particular reach, engagement, conversions, leads, sales, return on ad spend, or other result. Advertising performance depends on many factors outside our control.

AI-Generated Content Disclaimer

Mentic uses artificial intelligence to generate advertising strategies, copy, images, and video. You acknowledge that:

• AI-generated content is provided “as is” without warranties of any kind
• Generated content may be inaccurate, incomplete, misleading, or unsuitable for your purposes
• Generated content may not be unique, and similar output may be generated for other users
• You are responsible for reviewing all AI-generated content before it is published or used
• You are responsible for ensuring generated content complies with applicable law in your jurisdiction, including advertising, consumer-protection, and intellectual-property law, and with the policies of the platform it runs on
• We do not guarantee that generated content is suitable for any particular purpose, and we are not responsible for how you choose to use it
• Your rights in AI-generated content may be subject to the terms of the underlying AI providers

Competitor Tracking

Mentic’s Competitor Tracking feature lets you view publicly available advertisements from your competitors and generate new, similar creatives in your own brand style. It is intended to inform and inspire creatives in your own brand identity.

You must not use Competitor Tracking, AI generation, or any other feature of the service to reproduce, or create infringing derivatives of, another party’s advertisements, creative works, trademarks, logos, or brand elements that you do not have the right to use. You are responsible for reviewing every creative for intellectual-property compliance before use.

Ownership of Content

You retain ownership of the content you upload and the creatives generated for you through the service. You grant us a limited license to store, process, and display that content in order to provide, secure, and improve the service, including making it available to the third-party providers described in our Privacy Policy.

We may use aggregated and anonymized data derived from use of the service to improve our products. Mentic and its licensors own the platform itself, including all software, models, and designs.

Fees and Billing

Mentic is offered as a recurring subscription, billed through Stripe. Your subscription renews automatically until you cancel, which you can do at any time with effect from the end of your current billing period.

If you cancel within 14 days of the start of your initial subscription period, we will refund the unused portion of that period on a pro-rated basis. Fees are otherwise non-refundable.

Fees exclude taxes. Mentic is registered under the non-Union One-Stop Shop scheme for VAT. Because we supply businesses, the reverse charge mechanism applies where you provide a VAT identification number we can validate through VIES; where you do not, or where it cannot be validated, we will charge VAT at the applicable local rate.

Service Availability

The service is provided “as is” and “as available,” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

We do not offer a service-level agreement or uptime guarantee. Mentic depends on third-party providers, including AI providers, whose services can be delayed, degraded, or unavailable for extended periods. We are not liable for resulting downtime.

Nothing in the service constitutes legal, financial, tax, or other professional advice.

Indemnification

You will defend and indemnify Mentic and its officers, directors, employees, and agents against any third-party claim, damage, liability, loss, or expense, including reasonable legal fees, arising from: your content and creatives, including any intellectual-property or publicity claim relating to them; your advertisements, campaigns, offers, products, or services; your communications with leads; your budgets and ad spend; or your use of the service in breach of these Terms, applicable law, or a connected platform’s policies.

Limitation of Liability

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill.

Mentic has no liability for ad spend, for budget-entry or configuration errors, for campaign performance, or for any result achieved or not achieved through the service or a connected platform.

Mentic’s total aggregate liability arising out of or relating to these Terms or the service will not exceed the subscription fees you paid to Mentic in the twelve months preceding the event giving rise to the liability.

Nothing here excludes liability that cannot lawfully be excluded. Some jurisdictions do not allow certain limitations, in which case the above applies to the fullest extent permitted.

Account Termination

You may cancel your subscription or delete your account at any time. We may suspend or terminate accounts that breach these Terms, fail to pay, pose a risk to the service or others, or where required by law or a connected platform.

Before deleting your account, you are responsible for pausing or turning off any campaigns created through the service. Once your account is deleted, Mentic will take no further action on your advertising accounts (we will not pause, stop, or optimize anything) and we will revoke our authorization to Meta and any other connected platform. Any campaign left running will continue to run and continue to spend on your platform account, with no further management by Mentic. Mentic has no liability for ad spend or other consequences arising from campaigns left running after deletion.

On deletion we remove your data as described in our Privacy Policy, except where retention is required by law.

Service Changes

We may modify, suspend, or discontinue any part of the service at any time. We will make reasonable efforts to notify you of significant changes that affect your use of the platform.

Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts in San Francisco County, California, and, to the extent permitted by law, waive any right to a jury trial and to participate in a class or representative action. Either party may seek injunctive relief to protect its intellectual property or confidential information in any competent court.

Any claim arising out of these Terms or the service must be brought within one year after it arises.

Updates to These Terms

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page and updating the “Last updated” date. Your continued use of the service after changes constitutes acceptance.

Contact Us

Questions about these Terms: support@mentic.io